— feeling booklikes 
The everything guide to writing copy’ is a good book, covering various aspects of copywriting, like how should one be writing an ideal headline, catching the attention of a prospect and turning him in to a lasting customer, how should one be writing a good body copy, and how should one impress a viewer with a catchy lead paragraph etc… Copy writing has become a demanding job now, and this book could be of some help to polish your copy writing skills.
By reading this book I learnt much about concepts like Taglines. Backgrounders, E-zines,Specs, Cross selling etc. If you are in to copywriting this is a must read….
